🌴 San Diego, CA

Emi Kobayashi

MBA, UC San Diego
Global Marketing & Strategy | SaaS & High Tech

SemiconductorsLife SciencesAI & Advanced ManufacturingB2B

Featured Projects

Featured Projects

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This project explores a product solution to address ocean acidification in shellfish hatcheries. Partnering with an MBA team, I helped design a real-time, continuous carbonate monitoring sensor that enables early detection of harmful water conditions during critical larval stages. The project integrates customer research, design thinking, and product strategy to reduce larval loss, improve operational reliability, and support more sustainable aquaculture systems.

Product & IoTStrategy

Co-analyzed Google's $32B acquisition of Wiz, evaluating M&A deal structure, strategic multicloud security positioning, valuation multiples, and competitive implications within the evolving cloud security (CNAPP/CSPM) market.

M&AStrategy

Collaborated with a financial advisory firm, academic faculty, and a cross-functional MBA team to analyze how recent U.S. tech-industrial policies—such as the CHIPS Act, Inflation Reduction Act (IRA), and Stargate Project—are transforming capital flows into Deep Tech, AI, and advanced manufacturing.

AI & Deep TechM&AStrategy

Co-developed an ACCORD-based adoption strategy for Levels, a continuous glucose monitoring platform, proposing UX simplification, trial-based entry options, and targeted innovator/early-adopter marketing to reduce behavioral barriers and accelerate adoption in the digital health market.

Go-to-MarketStrategy

Co-authored a strategic analysis of Nokia's decline, evaluating leadership misalignment, structural inefficiencies, and software strategy failures during the smartphone transition, and proposed a culture- and ecosystem-driven turnaround strategy grounded in innovation and platform theory.

StrategyIndustry Analysis

Co-authored a strategic evaluation of Boeing's value creation model, analyzing its differentiation-driven competitive advantage, global supply chain scale, R&D investment, and diversified commercial and defense revenue streams.

StrategyIndustry Analysis

Developed a go-to-market and financial strategy for a sensor-enabled smart plant pot featuring app connectivity and subscription-based plant care services, targeting urban Gen Z and Millennial consumers in the growing indoor plant market.

Go-to-MarketProduct & IoTStrategy

This project explores a product solution to address ocean acidification in shellfish hatcheries. Partnering with an MBA team, I helped design a real-time, continuous carbonate monitoring sensor that enables early detection of harmful water conditions during critical larval stages. The project integrates customer research, design thinking, and product strategy to reduce larval loss, improve operational reliability, and support more sustainable aquaculture systems.

Product & IoTStrategy

Co-analyzed Google's $32B acquisition of Wiz, evaluating M&A deal structure, strategic multicloud security positioning, valuation multiples, and competitive implications within the evolving cloud security (CNAPP/CSPM) market.

M&AStrategy

Collaborated with a financial advisory firm, academic faculty, and a cross-functional MBA team to analyze how recent U.S. tech-industrial policies—such as the CHIPS Act, Inflation Reduction Act (IRA), and Stargate Project—are transforming capital flows into Deep Tech, AI, and advanced manufacturing.

AI & Deep TechM&AStrategy

Co-developed an ACCORD-based adoption strategy for Levels, a continuous glucose monitoring platform, proposing UX simplification, trial-based entry options, and targeted innovator/early-adopter marketing to reduce behavioral barriers and accelerate adoption in the digital health market.

Go-to-MarketStrategy

Co-authored a strategic analysis of Nokia's decline, evaluating leadership misalignment, structural inefficiencies, and software strategy failures during the smartphone transition, and proposed a culture- and ecosystem-driven turnaround strategy grounded in innovation and platform theory.

StrategyIndustry Analysis

Co-authored a strategic evaluation of Boeing's value creation model, analyzing its differentiation-driven competitive advantage, global supply chain scale, R&D investment, and diversified commercial and defense revenue streams.

StrategyIndustry Analysis

Developed a go-to-market and financial strategy for a sensor-enabled smart plant pot featuring app connectivity and subscription-based plant care services, targeting urban Gen Z and Millennial consumers in the growing indoor plant market.

Go-to-MarketProduct & IoTStrategy

Skills

Skills

Strategy & Consulting

  • Business Strategy
  • Industrial Policy Analysis
  • Strategic Financial Analysis
  • Mergers & Acquisitions (M&A)
  • Financial Analysis
  • Financial Forecasting
  • Financial Modeling
  • Financial Statement Analysis
  • Corporate Finance
  • Agile Project Management
  • Agile Methodologies

AI & Life Sciences

  • Artificial Intelligence (AI)
  • AI and Advanced Manufacturing
  • Biotech & Pharma Strategy
  • Life Sciences
  • Materials Science
  • Scientific Informatics
  • Research
  • Data Analysis

Marketing & Growth

  • Digital Marketing Strategy
  • Market Research & Competitive Analysis
  • Content Development
  • Content Creation
  • Quality & Regulatory Marketing
  • Event Planning & Logistics Management
  • App Building

Tools & Technologies

  • VS Code
  • GitHub Copilot
  • Git
  • Excel
  • Office 365
  • PowerPoint
  • Tableau
  • JavaScript
  • CRM Systems
  • R Studio
  • MATLAB

Collaboration

  • Cross-functional Collaboration
  • Cross-Functional Project Coordination
  • Cross-Cultural Collaboration

Interested in working together?

I'm open to marketing strategy engagements, market research collaborations, and strategic growth advisory roles.

Contact Me