Emi Kobayashi

MBA Marketing Intern

Jun 2025 – Present

Dassault Systèmes · Internship · San Diego, CA · Hybrid

• Collaborated with a global marketing team at BIOVIA (life sciences brand of Dassault Systèmes) to support SaaS campaign strategy and execution across international markets.
• Conducted cross-market and competitor analysis to inform data-driven go-to-market strategy and annual marketing planning.
• Executed global campaigns and events, leveraging performance analytics to optimize lead generation, engagement, and ROI.

Global Marketing & Business Strategy Manager (Semiconductor)

May 2022 – Jul 2024

Moretec Group · Permanent · Tokyo, Japan

• Led global B2B marketing and go-to-market strategy across North America, Europe, and Asia, driving 140% revenue growth over three years through integrated demand generation and positioning initiatives.
• Owned multichannel campaigns (exhibitions, SEO, digital, direct outreach) and optimized funnel performance using KPI tracking and ROI analysis.
• Managed international revenue planning and marketing budget; delivered data-driven performance insights and strategic recommendations directly to the CEO.

Global Marketing & Business Strategy Associate (Semiconductor)

Apr 2018 – Apr 2022

Moretec Group · Tokyo, Japan

• Executed global B2B marketing campaigns across Japan, China, the U.S., and Europe, increasing revenue by 30% through data-driven customer acquisition strategies.
• Exceeded sales targets by 25% by optimizing channel mix and improving lead qualification across trade shows, digital, and outbound efforts.
• Tracked marketing KPIs and supported cross-functional GTM execution to strengthen global expansion efforts.

This project explores a product solution to address ocean acidification in shellfish hatcheries. Partnering with an MBA team, I helped design a real-time, continuous carbonate monitoring sensor that enables early detection of harmful water conditions during critical larval stages. The project integrates customer research, design thinking, and product strategy to reduce larval loss, improve operational reliability, and support more sustainable aquaculture systems.

• Designed a real-time carbonate monitoring sensor for early detection of harmful water conditions in shellfish hatcheries.
• Integrated customer research and design thinking to develop a product addressing ocean acidification challenges.
• Developed product strategy to reduce larval loss, improve operational reliability, and support sustainable aquaculture.

Co-analyzed Google's $32B acquisition of Wiz, evaluating M&A deal structure, strategic multicloud security positioning, valuation multiples, and competitive implications within the evolving cloud security (CNAPP/CSPM) market.

• Evaluated M&A deal structure and strategic rationale behind Google's $32B acquisition of Wiz.
• Analyzed valuation multiples and competitive positioning within the CNAPP/CSPM cloud security market.
• Assessed multicloud security strategy implications and competitive dynamics for Google Cloud.

Co-developed an AI-focused industry analysis of blockchain and Bitcoin using S-curve theory and the TOE framework, evaluating technological disruption, organizational transformation, regulatory constraints, and long-term digital infrastructure implications.

• Applied S-curve theory to analyze blockchain's technological lifecycle and potential disruption trajectories.
• Used the TOE framework to evaluate technological, organizational, and environmental factors driving adoption.
• Assessed regulatory constraints and long-term digital infrastructure implications for blockchain and Bitcoin.

Collaborated with a financial advisory firm, academic faculty, and a cross-functional MBA team to analyze how recent U.S. tech-industrial policies—such as the CHIPS Act, Inflation Reduction Act (IRA), and Stargate Project—are transforming capital flows into Deep Tech, AI, and advanced manufacturing.

• Assessed how CHIPS, IRA, and Stargate influence strategic industry planning and public-private investment alignment.
• Evaluated how policy signals trigger vertical integration, recapitalization, and consolidation across AI and Deep Tech sectors.
• Identified emerging investment zones and strategic bottlenecks in supply chains and infrastructure.
• Examined ripple effects of federal incentives on M&A strategy, private equity trends, and real estate investment patterns.

Partnered with a cross-functional MBA team to support Intel in exploring how AI will transform the global robotics industry over the next five years.

• Conducted industry research on AI + robotics convergence: key trends, enabling technologies, and competitive dynamics across industrial and consumer sectors.
• Evaluated global growth opportunities and potential market inflection points using stakeholder insights and secondary research.
• Used consulting frameworks and strategic modeling to deliver data-driven recommendations to senior leadership.
• Strengthened expertise at the intersection of AI, semiconductors, and automation.

Co-developed an ACCORD-based adoption strategy for Levels, a continuous glucose monitoring platform, proposing UX simplification, trial-based entry options, and targeted innovator/early-adopter marketing to reduce behavioral barriers and accelerate adoption in the digital health market.

• Developed an ACCORD-based adoption strategy to reduce behavioral barriers for a continuous glucose monitoring platform.
• Proposed UX simplification and trial-based entry options to accelerate user adoption.
• Designed targeted marketing strategies for innovator and early-adopter segments in the digital health market.

Collaborated with Israeli startup Bzigo to develop a U.S. market entry strategy for its AI mosquito detection device.

• Combined short-term B2C targeting with a long-term B2B expansion plan.
• Conducted market research and modeling; delivered 1st place-winning pitch recognized for innovation and strategic impact.

Co-authored a strategic analysis of Nokia's decline, evaluating leadership misalignment, structural inefficiencies, and software strategy failures during the smartphone transition, and proposed a culture- and ecosystem-driven turnaround strategy grounded in innovation and platform theory.

• Analyzed Nokia's organizational failures including leadership misalignment and structural inefficiencies during the smartphone era.
• Evaluated software strategy missteps and competitive dynamics that contributed to Nokia's market decline.
• Proposed a turnaround strategy grounded in innovation theory, platform ecosystems, and culture transformation.

Co-authored a strategic evaluation of Boeing's value creation model, analyzing its differentiation-driven competitive advantage, global supply chain scale, R&D investment, and diversified commercial and defense revenue streams.

• Evaluated Boeing's competitive advantage through differentiation strategy, R&D investment, and global supply chain scale.
• Analyzed diversified revenue streams across commercial aviation and defense segments.
• Assessed value creation drivers and strategic positioning within the aerospace industry.

Developed a go-to-market and financial strategy for a sensor-enabled smart plant pot featuring app connectivity and subscription-based plant care services, targeting urban Gen Z and Millennial consumers in the growing indoor plant market.

• Designed a go-to-market strategy combining D2C e-commerce with retail partnerships to reach urban plant enthusiasts.
• Built a financial model including revenue projections, unit economics, and subscription pricing for plant care services.
• Conducted market research on the indoor plant and smart home device sectors to identify target segments and competitive positioning.